Pour Agency

Portfolio

Industry
Video Production | Pour Agency produces high quality commercial video productions for the Beverage Industry

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Role
Creative Director | Design Lead

Client
Pour Agency – pouragency.com

Project
Brand Strategy + Client Marketing Strategy
Positioning and Productions

Digital Marketer

Project

Problem
Pour Agency was in need of a Creative Director to not only handle in-house marketing initiatives, but their clients marketing directives and video production strategies.

Solution
Positioned the agency to target the beverage industry, led website UI and UX, and created content marketing materials. Led strategy and positioning for all client materials and marketing efforts.

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Creative Direction + Lead Designer

Scope

Scope of Project
Brand Strategy
Positioning
Website Design + Dev
Digital Marketing Assets Podcasts
Client Video Marketing Strategies
Client Video Concepting and Director

Outreach and Engagement
Organized and directed all video productions for client marketing efforts. Clients saw increased social engagement and sales for all video production goals and metrics.

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Content marketing

Marketing

Content Marketing
Digital marketing content was developed to attract and engage video production clients in the beverage industry. From inquiry to sign up, content was created to educate at every level of the sales funnel.

Led campaign web designs optimized for conversions and sales.
Podcasts, video productions, and Google ads designed and developed to increase engagement.
Designed and developed website to optimize for easy navigation and eye catching content.

Client Video Productions

Video

Client Video Productions
I worked and collaborated with various clients to help tell their unique story on film. Clients were able to share their productions with their audience while as a result, building their brand and increasing sales. .