Portfolio
Masergy Communications
Industry
Technology + Software | Masergy Communications is the 2020 Gartner Magic Quadrant for Network Services, Global
Role
Creative Director | Design Lead
Client
Masergy Communications
Project
Web Design Refresh + Visual Identity Update
Digital Marketer
Project
Problem
Masergy was in need of a new web design and brand refresh with a quick turn around time having been left disappointed by their hired agency.
Solution
Diagnosed marketing needs and goals, and provided a web concept that was sure to help separate Masergy from the growing competition. Creating a unique, innovative, and fresh voice was paramount in the re-designed collateral.
Creative Direction + Lead Designer
Scope
Scope of Project
Design Strategy
Brand Refresh
Website Redesign
Digital Marketing Assets
Trade Show Design Collateral
Outreach and Engagement
Masergy was able to launch their re-imagined website design in time for their SD Wan release. The goal was to make it easy for users to discover and learn about their solutions, while cultivating sales throughout the user journey.
Web Design Update
Design
Web Design Refresh
Masergy was in need of a web design refresh, with modern updates while retaining the visual brand equity established in the marketplace.
- Led web design strategy and visual identity for key landing pages including Home, About, and Products.
- Refreshed the existing color palette to appear more modern and up to date.
- Led all design reviews with key stakeholders to ensure their vision was being implemented within the design process.
Content Design
Content
Updated Content for Social Media
I worked with the Masergy marketing team to update social media banners and content to fit the new look of the website.
