Portfolio
Hitchcock Farms
Industry
Agriculture | Hitchcock Farms is a leading supplier of premium fresh produce.
Role
Creative Director | Design Lead
Client
Hitchcock Farms
Project
Re-Brand, Web Design + Interactive Trade Show
Digital Marketer
Project
Problem
Hitchcock Farms needed a rebrand to accomodate new ownership and name change, while maintaing the rich legacy the brand had built since 1982.
Solution
A new logo, brand identity, website and marketing materials that supported Hitchcock Farms as the go to produce grower, packer and shipper of Salinas California.
Creative Direction + Lead Designer
Scope
Scope of Project
Brand Strategy
Visual Identity
Brand Guidelines
New Logo Mark
Buyer Persona Interviews
Web Design + Dev
Interactive Trade Show Experience
Outreach and Engagement
Digital marketing content was developed to attract and engage restaurants across the nation. Digital marketing assets were implemented onto high-tech touch screens to assist in guests creating their own sales experience and better information retention.
Content marketing
Re-brand
A New Brand Identity
Led the creative team to design and develop a new identity for Hitchcock Farms, while retaining the rich history established over the last 4 decades. Video production and restaurant buyers were interviewed to create compelling and engaging marketing content.
- Led brand strategy and visual identity initiatives representing FLX Interactive studio.
- Worked with our design team to create brand guidelines, video productions and website design and development.
- Established the new look and brand for Hitchcock Farms and presented to the entire company for their Brand Launch.
Interactive Touch Screen Experience
Interactive
High Tech Smart Booths for Trade Show Events
I worked with multiple vendors and partners to design an interactive touch screen experience for all potential Hitchcock Farms buyers.
