Portfolio
Cisco Comstor
Industry
Technology | Westcon-Comstor is Cisco’s #1 cyber security distributor
Role
Creative Director | Design Lead
Client
Cisco | Westcon-Comstor
Project
Sales Enablement Programs + Content Marketing
Digital Marketer
Project
Problem
Westcon-Comstor was in need of a campaign to help educate and recruit potential Cisco resellers on how to better build their business and maximize return on investment.
Solution
Produced a number of highly effective content marketing campaigns, including their Sales Enablement Journey collateral. This led to enabling more resellers and increased member signups 1.5x.
Creative Direction + Lead Designer
Scope
Scope of Project
Content Strategy
Enablement Programs Website Design
Video Production
Infographics Design
Pitch Deck Design Digital and Printed Marketing Assets
Outreach and Engagement
Digital marketing content was developed to attract and engage national road show attendees. Digital marketing assets were implemented onto high-tech touch screens to assist in guests creating their own sales experience and better information retention.
Content marketing
Content
Content Marketing
Digital marketing content was developed to attract and engage national Cisco resellers. From inquiry to sign up, content was created to educate at every level of the sales funnel.
- Led campaign web designs optimized for conversions and Cisco Reseller Program sign-ups.
- eBooks, video productions, and one-pagers were designed and developed to increase engagement.
- Pitch Decks were designed for the Sales team to walk potential resellers through the EDGE Journey.
Interactive Touch Screen Experience
Interactive
High Tech Smart Booths for Road Show Events
I worked with multiple vendors and partners to design an interactive touch screen experience for all potential Cisco resellers.
